Wednesday, July 17, 2019

China and India’s Youth Demographics and Trends Essay

As the United States continue to heighten over the years, it is certain that we should also ackat onceledge that separate countries impart be expanding also. We tend to focus how apiece country is growing in technology exclusively there atomic number 18 many an(prenominal) other trends that we atomic number 18 forgetting. Youths in china and India tend to follow their take in trends. We forget discuss china and India by describing the products (goods and services) that enliven their early daysfulness securities industrys, comparing and contrasting the micro- and macro-environmental forces that can mould the marketing strategies for these products, and analyzing the marketing strategies of these two countries and comp are them with Western-based inhalation marketers. It has been projected that in the near future the younker in china is going to be the chief(prenominal) part of consumer spending in that country alone. The menses state of the Peoples Republic of China is estimated to be about 1,390,510,630. Chinas macrocosm makes up around 19.3% of the worlds population ( globe Population Statistics, 2014). According to The Hindu (2014), the population in the age-group of 15-34 increased from 353 million in 2001 to 430 million in 2011. Every third person in an Indian city today is a youth (Shivakumar, 2014). The al almost significant component to favored marketing is to increase the loyalty of the youth. Todays consumers relate to brands that suspensor define who they are and who they will like to be in the future. The youth in China are flat deciding what they essential for their own lives. In the past, their parents and elders were deciding and choosing what was best for them. The families did not scram such(prenominal) money. Unlike the youths in the U.S., the youths in China are to a greater extent focused on more than(prenominal) of what they need. They want to figure themselves out and define who they are. They are decision more way to individualize themselves and be unique. most(prenominal) consumers under the age of 28 are not good at saving money. This is because they figure that they will not have to worry about anything in the future. People tend to worry about things when the worry arise, instead of preventing the problem ahead of time. In a recent survey, people said they know they will be getting between a 10 to 20 percent increase in their one-year salaries. Therefore, their spending is based mostly on enjoyment. for each one generation is different. The goods and services that the youth in China and India are interested in are emphatically not the same as before. There areso many new technological advances that have come about. Todays generation is more about convenience, quality, and speed. Marketers these days have finally forecast out that in order to have the unceasing interest of the youth consumers, they have to provide the halal goods and services. These goods and services may include music, technology, and fashion. The western-style basis of ingestion is basically all about spending more money. For instance, most young people care more about having and upgraded popular phone, and a rather high-priced car. To many of the youth, image is definitely everything. Since marketing strategies now are more in tuned with advertising in ways that the youths are accustomed to, it proceeds easier to attract youth consumers. It is like this in both China and India. The U.S. is now doing the same things.I see so many opportunities for the U.S. companies. These companies could do so much more, especially when it comes to the youth. The youth rules everything these days. They are into fashion, music, and especially technology. Companies can play into these interests. If these companies could record how to advertise better there business and gelt would be booming.In conclusion, the youth in China and India are dominating. Companies are seeing an increase in profit be cause the youths in todays market are beginning to take over and the most significant component to successful marketing is to promote the loyalty of the youth. China and India are the top super populated countries. And because of this, business and money is a weensy better for them. The most significant component to successful marketing is to gain the loyalty of the youth.ReferencesShivakumar, G. (2014). India is set to become the youngest country by 2020. Retrieved April 21, 2014 from http//www.thehindu.com/news/national/india-is-set-to-become-the-youngest-country-by-2020/article4624347.ece World Population Statistics. (2014). Population of China 2014. Retrieved April 21, 2014 from

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