Free

Freedom of speech Essay The phrase â€Å"freedom of speech† refers to an individual’s right to speak freely, or to express oneself without suppression from the others. In addition, the freedom of speech may refer to a person’s ability to seek, impart, or receive information without influences that may limit the freedom. People can express their opinion or views through the right of freedom to speech. This right is recognized by many nations’ governments, as well as both international and regional human rights organizations. For instance, the United States government protects the peoples’ right of freedom to speech through the First Amendment, which is found in the constitution. The freedom of speech though a right has and can be abused if it’s not limited, and the need to prevent the freedom of speech abuse has made it necessary for governments to put into place some limitations to this right. These limitations are adopted so that cases of abuse through speech such as obscenity and use of insults are curbed. All over the world, the abuse of the freedom of speech has become a common phenomenon. The right to freedom of speech can be dangerous when abused (Andrew, 2005, p. 65). Discussion The freedom of speech can become abused when it’s used to create conflicts, disagreements, and in some cases war. Speech involves the use of words and phrases to express one’s opinion about an issue. These phrases or words can be used to express feelings of hatred, dislike, and dissatisfaction. As human beings, it is very natural for us to go through tragic and painful experiences . These experiences may trigger feelings of hatred and dislike towards those we may perceive as having contributed to our misfortunes. For example, unfair treatment of a person by the others may create negative feelings towards the others. These feelings can be expressed by our actions, deeds, or speech. When negative feelings are expressed through speech, they may lead to the abuse of the freedom . A good example is the use of insults or inappropriate language towards other people. The words that may be used in speech can be insensitive and are most likely to violate the rights of the other people. This no doubt proves that freedom of speech can be used to abuse freedom. It is every person’s right to be respected, and the use of abusive language against a person should not be tolerated. However, many individuals and human rights activists advocate for freedom of speech without any limitations. It is a fact that the use of speech is one of the best ways through which people can express how they feel, as well as their views about different issues (Lee, 1988, p. 24). But the question that we need to ask ourselves is, to what extent should the freedom of speech be allowed? The human nature triggers people to exploit opportunities for their own benefits, which make them abuse the right to speech for their selfish needs. So many conflicts, disagreements, and wars emanate from the abuse of the freedom of speech. The use of feelings and emotions that promote hatred triggers conflicts, which have resulted to loss of human life or injuries. The individuals or a group of people that is insulted tends to retaliate the attacks . It is no wonder then that a single instance of abuse leads to many more successive cases of abuse. Another way through which the freedom of speech can be abused is by suppressing the freedom to speak in other people so that they do not express themselves as they would desire. This occurs when speech is used to manipulate people, or to make them submit to the selfish desires of one person. Such cases of abuse are often experienced in the political world. Individuals or groups may use speech to manipulate and threaten people, so that they do not interfere with their political interests. The people are prevented from making independent decisions through threatening statements. Since we all belong to a certain political system in our respective nations, we are likely to experience political influences. Democracy has nowadays become a common feature in the political systems. This has given the citizens the right to speak freely about the political evils and illegal actions that may exist in the society (Sunstein, 1995, p 63). This is a positive way of using the freedom of speech. However, it becomes tragic when the same right is used to suppress the rights of the others. The people are coerced not to use their freedom to speech, since it’s considered to threaten some selfish needs. The freedom of speech is also abused when people speak to defy the social morals and ethics. For instance, the use of obscene language goes against many societies’ ethics and morals. The modern technology through the Internet is one of the communication channels that people use to exploit the freedom of speech for the wrong reasons. The Internet is currently causing devastating effects on the morals and ethics of the societies. Through this form of communication, the right to speak is being abused through inappropriate use of language, with the websites giving the people an opportunity to exploit the freedom of speech for the wrong reasons. There is no argument that the internet is of great benefits to the people. However, it is being used by the people to offend and to promote hatred against the others. The freedom to speak freely has its merits and demerits. This right to speech is abused through dishonesty. For many of us, we cannot count the number of times that we have used this right to give misleading or false information as a way of protecting our selfish interests. When this information is received by the others, it creates room for more abuse. Any action or deed that goes against the virtues and the ethics of the society can be termed as abuse of the human rights, freedom of speech included. The present day business world is very competitive, and all business enterprises are now capitalizing on marketing their products for maximum returns. Through advertising, many corporate bodies use false information to woo consumers, a situation that represents the abuse of freedom of speech . The freedom of speech then becomes dangerous when it’s abused. Conclusion The freedom of speech is a human right which allows us to express our feelings and opinion. When properly used, it is of great importance. On the other hand, this right can be abused for various reasons. This becomes very dangerous, a situation that brings out the negative side of free speech in people. In order to prevent this, limitations need to be adopted so that this right is used for the good of the people. Works Cited Andrew, Puddephatt. Freedom of Expression: The essentials of Human Rights, Hodder Arnold, pg. 127, 2005 Lee, Bollinger. The Tolerant Society. Oxford University Press, Oxford, 1988 Sunstein, Cass. Democracy and the Problem of Free Speech. Publishing Research Quarterly 11 (4): 58–72, 1995

Social Media Marketing And Twitter Marketing Essay

Social Media Marketing And Twitter Marketing Essay Social Media Marketing 2.0 and Twitter The potential of Twitter as a micro-blogging site has increased exponentially in the context of Social Marketing 2.0. Its common sense. Acknowledge your followers. 2) The danger Quite a few restaurant owners I have spoken with believe that Twitter and Facebook is all they need. Promote other peoples content: This shows that you are not just thinking about yourself. In the online world, it helps a lot to have a good website to make your business visible to the online world. The possibilities are endless for attracting and reaching interested customers. Here are some rules to remember: Create tweets that inspire, educate, and engage your audience. Tweet Adder is among these applications and remains to be one of the most formidable ones available in the market. However, such a thing must be too good to be true. In both cases, these people are likely more interested in quantity rather than quality. Not many people know who is the CEO of Pepsi, but Pepsi is the product people will be searching for if they want information about Pepsi and new beverages etc. Its a psychological thing. Typically for a business, it is to connect with their current or future customers, and ultimately increase sales. One of the important but most ignored processes in marketing your business online is listening to your potential customers and to your target market. These social networking sites allow the marketer to pre-sell their wares to the online community and establish a platform for continued interaction with present and potential clientele. There are several benefits and weaknesses to using Twitter for your small business, lets take a look at them when compared to SMS text message marketing. When you start to build your online presence and your followers trust you as a serious network marketer they will be ready to retweet your messages and even promote your products eventually. As it is widely considered the most popular, we shall set off with TweetAdder. Do you own a website or have a product you are looking to market and are wondering if Twitter auto follow tools would be right for you? To be successful on Twitter, you should build your community by posting legitimate, valuable content, and steadily attracting legitimate followers. With that, you can fetch insights about your brand. It is one of the many results of the continuous research and studies that have been done in the past and remains to be an exceptional breakthrough that has utterly made our lives very much easier. Provide service or help them find an answer to their questions. Prospects are inherently selfish, and interested in what benefits them. Make your bio similar but take it to the next level by adding action words that compel a viewer to get excited and want to investigate further. I dont want my wife to complain that Im not spending time with her. In fact, most naysayers say that Twitter (and social media) in general are useless for search engine marketing. The best form of Twitter marketing sometimes is not too market at all. Internet marketers who are not using twitter correctly are missing out on a major audience. Here are 7 weird ways to unleash the immense power of Twitter in your small business. Talk to them, follow them and then expect to be followed as well. TV celebrities, businesses friends and Countries all over the World are taking advantage of the potential it has to also market your business. All this in only 140 characters. The difference in successful internet marketing campaigns is the ability for the internet marketer to engage the users. In a nutshell, the more active your Twitter account is, the more chances that you can grow your follower base. Try the 7 step plan and let me know. 3) Try to follow as many people as you can that you think may have an interest in your business, you can continuously search for customers you think might be interested in what you have to offer. Queries can be search specific based on words, people, places, dates, attitudes, and other. * Twellow. Isnt that the kind of traffic all companies are looking to attract? This is the first place to look. Granted, Twitter does not have link juice. Social media is a new marketing median and must be treated differently. As advancements continue to rise, a few more procedures may be added to this list. You can have Twitter followers in other languages. Social Marketing 2.0, as this strategy is concisely called, involves marketing through social media sites like Twitter, Facebook, YouTube, and so forth. Its an art form, but for many it may as well be cubism. In this article, youll learn 3 little-known Twitter Marketing secrets that the inner circle of social marketers use to grow their business. If you help someone, they are predisposed toward you because you took the extra time to help. If your Twitter page is brand new and youve just started using it, using your Twitter marketing tools, follow up to 50 members per day for the first few weeks or so. There are thousands of Twitter users which could be of a great help for your business. The internet marketers aim to achieve their targeted goals within time limits with maximum gains. Build Connections Gaining many followers is not enough. This way, people are more likely to recognize you as an expert in that particular field, and will often follow your brand to do business with you. Include all your followers (when appropriate) in your thank you when someone re-tweets or mentions you. Use Tweetdeck: Tweetdeck is a program that will show you your friends updates, your replies, and your direct messages all in one place. So your goal has to be to build an email list. Businesses should tweet, at minimum, once a day. Once again, dont overdo it because you dont want to bore people. That is the best way to proceed because otherwise you begin to lose momentum when you begin worrying about how others dont know how to use Twitter more efficiently. Try reciprocating their effort, as well, so the relationship becomes a two-way street, opening the lines of communication and establishing a relationship. 5. There are several free tools out there that can help you accomplish this. 2) You can Tweet sales, promotions, product advice and discounts. You can tweet as often as you like. There arent many. Its just like in the real world. Why? What if you had 100 followers and they each had 100 of their own and then they had 100 as well. Share good content. Waiting too long can hurt the relationship. Companies and brands have continually exploited new and unique forms of advertisement, right from conventional newspapers, radios and televisions to the latest social media. Theyll like you more and youll get more followers that way. Youll need to build a following which, in the beginning, will require you to follow others in the same niche. If you have followers interested in these issues, then its a natural way to generate additional interest in your book. 5. Its an exponential tool. Three times works great because you can send it in the morning, then a reminder in the afternoon, and another one at night with a notice about the expiration of it. Twitter marketing is one of the most effective ways of marketing yourself through social media. Comment on other posts. Tweet Nonsense This sounds crazy, but hear me out. I follow about 24,000 to 25,000 people now. However, the number of characters in every Tweet poses as a limitation to your MLM campaign. Mention others. Dont be a stranger to the community and dont let your followers forget about you. Apps like these allow you to schedule tweets, manage your lists, and build feeds for particular key terms, people youre following and hashtags (such as #amwriting, political thriller, etc.). With Apple reporting in recent years records sales of their Macintosh computers including the iMac and MacBook systems, software developers have been increasingly trying to release their wares for OSX users as well as their traditional client base based of Windows. Thats Right Twitter Auto Follow Tools Help Your Page Rankings. Its time to talk disadvantages as well. This is a great way to not only get your marketing out there but to also get tracking to see how effective it is. As such, several network marketers have devised ways through which you can market the products offered by your business online. This could be when they mention you or a keyword for something you may be promoting. Too much advertising, or spamming the account does not attract customers, instead has a negative effect. Utilizing your twitter marketing strategy. What you can do is write an intro like New blog post: before the title of your content. 5. Its growing with new users at an amazing rate with thousands of new sign ups every day. Remember, Twitter is just a tool. Social media is a great vehicle to grow, connect with and build your online community. People go to the internet to find answers and solutions and you can promote your business by giving your customers what they need.  · Post good and educational links. This is also helpful to grow your followers. This article will offer some suggestions to make your Twitter experience a positive one and not only reach a new consumer base but also generate additional revenue with only a few extra moments of your time. Now, just wait a few days for your Tweet to rank for your keyword phrase on Google. Twitter is part of a larger group of social media web 2.0 sites. This will make your followers aware that your brand exists and your tweets arent just like computer-generated or something. Its more affordable than you may think and it allows your company to get noticed on one of the most popular social media sites today! At night (especially Friday after 6 PM), your posts could get lost in a big influx of updates. 9. subscribers can customize their twitter marketing strategy, beginning with searches of one another in one of two ways: Basic search. Dont leave your Twitter account inactive for a week, because some users will actually unfollow your account if you do that. Millions of business entrepreneurs have taken to twitter to expand their marketing potential and many have done so with quite a bit of success. But there is increasing competition for some of the other popular marketing software, so is TweetAdder still the daddy? People follow each other on Twitter to keep in touch and many a film celebrity or TV idol and such celebrities are members of Twitter and regularly update their statuses. Social media has become a phenomenal tool for marketing, and Twitter is the easiest and least time consuming of all. Great! Instead, they go to find breaking news and time-wasting YouTube videos. You can sit there and literally scroll down all of the conversations and simply reply with your message. Get to know them. 4. For example, the tools that it has to help you whatever the type of Twitter marketing campaign are very powerful. Its an art form, but for many it may as well be cubism. Believe it or not, Twitter is probably the easiest to promote on because it doesnt demand much content and you can narrow down your searches based on conversation. This simply means that you can type in a particular keyword in the Twitter search and you will find a list of people talking about that subject. So, by all means dont use lame call to action like visit my site or blog If youre an entrepreneur growing a small business, it is essential to use your twitter marketing campaign to promote yourself and your product or service, at a personal level. On Twitter, direct marketing should be minimal. If you think theyll be interested in a story, they probably will be. Choose who to follow To gain followers, you will usually have to follow other people. All you really need is the communication from your new followers. Well Twitter is easy to use and login. Finally, in order to be followed you need to follow first. But in the end, your goal is to make a personal connection with you followers, and hopefully they promote you by re-tweeting and mentioning you their followers. Get them involved in the conversation. Tweet Whistle does the similar task as the Tweet Adder but in a slightly different interface. If you want to learn more about squeeze pages, please read my other articles. Network marketing is not the only one. Instead of tweeting it out for everyone to see, direct message a follower and offer them something that you think would appeal to them. Tweet Whistle has a feed built in for your messages and @mentions which you can remove, reply to and much more, all from inside the tool. In the past few years internet has moved up with a good pace so as its applications. 140it Tweet Compressor Twonvert TweetShrink TwitterEyes Twitblogs shortText.com Listen to what they want and not what you want. With todays social media trends, social media platforms too have become open to online marketing. Once again, dont overdo it and come off as a spammer pushing a product with no concern for anything else. Twitter is the new buzz in marketing. All you really need is the communication from your new followers. Try reciprocating their effort, as well, so the relationship becomes a two-way street, opening the lines of communication and establishing a relationship. 5. However on Twitter, the platform takes care of that issue. In addition to these leading social networking sites, there are many specialized social networking sites that cater to a specific community and bind people with common interests. The twitter has allows other portals and business service groups to propagate their business with the help of twitter for generating their revenues. Social network marketing has become a trend among network marketers, and must be implemented in your very own network marketing campaign if you truly desire to fully experience the benefits of having an effective online marketing campaign. The Internet is, it seems, the fount on which the public quenches its thirst for valuable information necessary for them to carry out their everyday tasks. Once the profiles are setup, you can begin inviting customers, friends and family members to like, follow, and support your business social media page. Optimize your details A successful campaign begins with the right keywords and the right biography. If you the founder are the main focus of your branding effort, it wouldnt make much sense to use the company name as your user name for Twitter. Unlike other national pizza places that have already made a name for themselves, Naked Pizza is healthy. Its a psychological thing. Social networks allow the customers voices to be louder than your marketing message. Dont send the same tweet over and over again, even if you separate it by several days. Being too mysterious    This may seem obvious, but you need to make sure your prospect knows who you are and what you stand for within the first interaction. Spice up your tweets by linking to some fun viral videos or links. 5. Now lets talk about Twitter. You can add your marketing links in a few of the posts where they seem to fit. Ditto for Facebook accounts. 3) You can gain new subscribers instantly in your store, through your traditional advertising and through your customers forwarding your offers to a friend. 4. Yes you want your follower numbers to increase, but also keep an eye on how influential your followers are you only need a small number of influential followers to regularly re-tweet your tweets to see the benefit. Your account must say a lot about you and your business, without saying just too much. The magic word was Oprah.  · Talk none sometimes there are many cool things and fund stuff. And honestly, that amount of space IS quite a bit to convey a message. Dont follow every single tweeple you see without any direction or marketing focus. Many people do not realize its potential and do not advertise here, but here are some very fascinating, yet compelling reasons for advertising on Twitter- 1. Things to Consider When Setting Up User Name You need to consider whether you want to run all tweets in one language, or whether you want to run accounts for each of the main languages. Social Marketing 2.0, as this strategy is concisely called, involves marketing through social media sites like Twitter, Facebook, YouTube, and so forth. Dont follow every single tweeple you see without any direction or marketing focus. 3. 2) When you do have your social marketing plan thought out, Twitter is the perfect place without wasting an enormous amount of money, time and you can tell the public any news you may have and what you are doing at the moment. They make it easy for you to track tweets related to your niche. Each user has a unique Twitter handle (a.k.a username) which you need to include when sending a message to someone. Steer clear of blasting too many promotions without engaging in conversation. They are both great in categorizing different tweets and trending topics. As this grows, more people are likely to engage with your Twitter profile. Unlike other national pizza places that have already made a name for themselves, Naked Pizza is healthy. Similar to a site directory, Twellow categories allow twitter subscribers to search for subscribers based on specific categories provided by Twellow. Having established way back in 2006, Twitter has spiked in numbers from a few thousand to growing millions in just a short span of time. If you think theyll be interested in a story, they probably will be. 8. Twitter is basically a networked microblog. More so, you can program to set a default message which will be sent when new users follow you on Twitter, thus creating that semblance of interaction to make way for future communications and relationships. More than anything else, Twitter for business is essential. 1. That is the best way to proceed because otherwise you begin to lose momentum when you begin worrying about how others dont know how to use Twitter more efficiently. The various text campaign types have be proven to be fun to customers, increase loyalty and sales by rewarding your best customers. Twitter is a useful platform. b) A better connection Facebook and Twitter are terrific places to gather leads, but your goal should always be to actually capture those leads for yourself. If you think theyll be interested in a story, they probably will be. Find established and successful authors in your particular genre(s) and review their followers on Twitter. That is because they come in with the social proof upfront. Its not a forum for advertising; its a way to find and connect with people who may need your products or services. Showcase If you have a brand new product, Twitter is the perfect place to show it off. This type of apps will update your profile every time you post new content on you site or blog. This way, people are more likely to recognize you as an expert in that particular field, and will often follow your brand to do business with you.

Essay on the Character of Ophelia in Hamlet :: Essays on Shakespeare Hamlet

The Character of Ophelia in Hamlet      Ã‚   Ophelia is a beautiful and simple-minded woman, easily molded by the more powerful opinions and desires of others. The thoughts of her father and her brother influenced her the most. The love letters from Hamlet also swayed her opinions and confused her mind. Ophelia wasn't able to realize herself because of all the pressures exerted on her to be something she's not. That weakness of mind and will, which permitted her obedience to her father and thus destroyed her hope for Hamlet's love, finally resulted in her insanity and death.    When her father had challenged the honor of Hamlet's intentions, Ophelia could only reply "I do not know, my lord, what I should think" (III, iii). Used to relying upon her father's direction and brought up to be obedient, she can only accept her father's belief, seconded by that of her brother, that Hamlet's "holy vows" of love were simply designed for her seduction. She was to obey her father's orders not to permit Hamlet to see her again. Her father also wanted to prove Hamlet's madness to the king. He used Ophelia as bait so he and the king could listen to Hamlet's words. Ophelia willingly obliged to her father's desires. By not thinking for herself and only doing as her father wished, she ruined her chances of love with Hamlet.    Hamlet put pressure on Ophelia by expecting her to surpass his mother's shortcomings and be an epitome of womankind. He searched her innocent face for some sign of loving truth that might restore his faith in her. He took her mute terror for a sign of her guilt and found her to be a false person, like his mother. In his letter to her, he addressed the letter to "the most beautified Ophelia" and he terminated the letter with "I love thee best, O most best, believe it" (II, ii). He used the word "beautified" to display a sincere tribute, and it is apparent he still loves her. His attempts to win her affection are not triumphant. Ophelia is still too much under the influence of her father to question his wisdom or authority, and she has no mind of her own to understand how much she has made her lover suffer. No matter how much it pained her to not see Hamlet, all she could see in his present behavior is the madness that terrified her.

G Washington Biography :: essays papers

G Washington Biography In 1752, his brother, Lawrence died and George received his father's estate in Mount Vernon. His brother's death also brought about a future for George Washington. George Washington also received the title of adjutant - his brother's previous rank. Major Washington's first assignment was when he volunteered to carry the governor's message to the French commander of immediate withdrawal. His ambition at this time was to secure royal preference for a commission in the regular British Army, and this expedition promised to bring him to the king's attention. Washington took with him a skillful and experienced frontiersman, Christopher Gist, together with an interpreter and four other men. Reaching the forks of the Ohio, he found that the French had withdrawn northward for the winter. After inconclusive negotiations with the Native Americans living there, who were members of the Iroquois Confederacy, he pressed on and finally delivered Dinwiddie's message to the French commander at Fort Le Boeuf, not far from Lake Erie. The answer was polite but firm: The French were there to stay. Returning, Washington reached Williamsburg, the capital of Virginia, to deliver this word to the governor in mid-January 1754, having made a hard wilderness journey of more than 1600 km (1000 mi) in less than three months. With his report he submitted a map of his route and a strong recommendation that an English fort be erected at the forks of the Ohio as quickly as possible, before the French returned to that strategic position in the spring. With this premiere mission, George Washington was later promoted to Militia Commander and ultimately became a General in the Continental Army during the Revolutionary War. During battles in the Revolutionary War, he was highly unconventional. At times, he had to be reminded to stay in the back of the army or he would be shot. During one battle, he rode his horse up to the front line in order to encourage his troops to continue fighting. By doing this, one of the greatest minds of the world may have died. The war finally ceased in April 1782 and Washington returned to his home in Mount Vernon. With the war over, the United States (not quite a united United States yet) was still under the influence of The Articles of Confederation. Moreover, the colonies were so disunited, that many counties viewed thirteen different countries rather than one.

Homeless Diary :: Papers

Mom and dad always seem to be fighting. They never stop and it's normally over something small and insignificant like what to watch on the television. It's really starting to make me depressed and getting me down. It's even starting to affect my schoolwork. Not once have they asked me how I feel about something, it's always well I don't want to do that or I do want do that never is it well Paul what do you want to do? My so-called mates aren't any use. They've just stopped coming to my house making the excuse that they don't feel comfortable about being there when my parents fight. Which you can't really blame them for, as I too would be uncomfortable in the same situation. Ashley is taking it harder than me, she just can't handle the arguing, but which kid her age could. She's only 9, how could they leave her locked in her room while they argued. I sometimes think that we would be better off if we left. I don't know where we would go but it's got to be better than where we are now. Maybe we could go and live with Aunt Jane, ok so she isn't all that better than our parents are now. But I'm sure she would stop drinking if she had to start looking after Ash and me. It's starting to get worse now they wont even talk to each other. They just both sit there and drink. They drink till the early hours if the morning. Then they don't get up for work early enough, and end up rushing. Then they take it out on us, so far it's only been verbally, I don't know what I would do if either of them laid a finger on Ashley. I would just loose it; I wouldn't be able to control myself. I love her too much for anything like that to happen to her. I'd rather die then have my baby sister beaten about like some sort of animal. I don't know what to do anymore, don't know how much longer I can keep

Discount Stores Limited

Accounting measures and treatments have been used to properly determine the profitability and financial position of a business entity. In the case of Discount Stores Limited, they have suffered significant losses especially in the first few years of operations. After hiring Harry Highpaid as the chief executive officer, though still suffering from a small loss, Discount has made significant improvements in its business operations.Now for the owners Ruth and Irving Bogan, employing various methods to account for advertising costs, inventory and company receivables, which have been used by Highpaid, is still subject to either approval or modification. These three aspects and how it contributes to the net profit or net loss of Discount would be the primary accounts and methods under inquiry. Case Study: Discount Stores Limited Discount Stores Limited is a chain of retail stores located in Ontario, Canada selling clothing and household items.The owners Ruth and Ivan Bogan use the income they get from Discount to provide for their personal living. However, the Bogans are worried because of they may possibly lose their primary source of income due to the business’ unprofitable years. It is nothing but normal for a new business establishment to suffer losses during its first few years of operation. However, these annual losses must, of course, be regained by increasing income for the years thereafter. For the owners, hiring an excellent manager, Harry Highpaid, became a venue for Discount to recover from the significant losses that they have incurred.Improvements have been flowing to Discount, and the owners are confident of the potential success of their business. Having been presented with the current year financial statements, the owners are concerned of some accounting treatments that Highpaid had employed in terms of advertising costs, slow-moving inventory and credit to customers. With regards to advertising costs, Highpaid has utilized extensive advertis ing campaigns to make their products known to the public, to attract new customers and to gain a bigger market share.This marketing strategy, according to Highpaid, has been a success and significantly contributed to increase in interested customers and eventually, increase in their gross profit. Highpaid had capitalized Discount’s advertising cost, believing that these will benefit the store for more than a year, and amortizing them over a period of five years. This is contradictory to Discount’s previous treatment of advertising costs, which is to expense them as incurred. Advertising costs are generally expensed in the period it is incurred.Proponents of this concept argue that future benefits that may be derived from advertising expenditures are uncertain (cited in Flesher, 1991). However, others believe these advertising costs must be capitalized for future economic benefits from these are identifiable and measurable. Plus, capitalization of this kind of cost coul d maximize long-term profits, not just short-term. Discount’s capitalization of 50% of its advertising costs would indeed contribute to bigger profits since the expenses it would incur will be lesser.Also, this gives rise to an intangible asset. Proof that capitalization of this cost would benefit future periods is that customers’ advertising impressions may build up overtime and it would be instrumental in introducing Discount’s product to customers who may possibly develop brand loyalty. Expensing the other half of it would be the proper treatment for those advertising costs, which do not necessarily benefit future periods, or benefit the current period alone. Moreover, this would serve as an immediate tax shelter, decreasing the potential taxable income.Determination which of these costs must be capitalized and which must be expensed actually depends on several factors such as the industry Discount is in and the extensiveness of advertising that they are empl oying. Advice is to maintain capitalizing the identifiable and measurable costs which would benefit future periods and expense those which would not, having already proven its considerable contribution to Discount’s increase in income. Every shop selling furniture or household items runs into the problem of having slow-moving inventory.This unsalable merchandise may be the bane of businesses no matter what the products are. Therefore, it is no longer extraordinary for Discount to have a low turnover of its inventory. Discount used to write off slack inventory, which has been on hand for six months or more, at the end of each fiscal year. These products with sporadic sales were discontinued and liquidated. But Highpaid has employed a slightly different term of writing off these inventories. He now writes off only inventories, which he thinks could no longer be sold. What discount must first do is to set up a system of managing its inventories.It must be able to know and identi fy which items are moving, and which are dragging sales down so that it can make better buying decisions, diminish slack inventories, and eventually increase profit margins. It must consistently track these inventories, which are selling more and which are not. Purchase bigger quantities of those products highly demanded by the customers. This is to avoid or lessen slow-moving inventory at the end of the operating period. Highpaid’s new inventory write-off strategy is better than Discount’s previous treatment of completely liquidating all sporadic products.This is due to the fact that Discount must â€Å"maintain a stock of some slow-moving products, and even products that have never been sold, in order to maintain a high level of customer service and enhance their corporate profitability† (Screibfeder, p. 1). Concentrate on ensuring you have the optimal quantities of those items that have the most dollars flowing through the shop. Offering credit to customers i s a very helpful and widely used business tool. Making sales on credit generally allows the store to increase its sales.The downside is that it brings with it the risk of late payments, or worse, uncollectible payments or the so-called bad debts. To appropriately comply with the accepted accounting principles, Discount must record the portion of its receivables that can no longer be collected. These bad debts must be recorded in the period it is incurred. Since there is an inherent risk that clients might default or incur delay on payment, Discount’s receivables must then be recorded at its net realizable value, or its gross accounts receivable less the allowance for doubtful accounts or the portion of the credit estimated to be doubtful of collection.The actual amount of Discount’s uncollectible receivable is written off as an expense from Allowance from Doubtful Accounts to the income statement account known as the Bad Debts Expense. This way, Discount would be able to fully account for the customers’ collectible credit and correctly diminish its income with the portion of the receivable, which will be uncollectible.To protect Discount’s cash flow, it is essential to credit check new customers before giving credit and continue monitor their payment practices throughout the business relationship. It may also be advantageous to provide for cash discounts to credit customers to encourage faster payment of debt. Proper and close monitoring of Discount Stores Limited’s accounting policies would greatly contribute to the profitability and to the stability of its financial condition.

Reporting Practices And Ethics Paper Essay

As you visit a medical clinic or hospital you may have concerns about the medical care you will receive. You would hope that you will receive fair and ethical treatment from the staff. It is the responsibility of the staff to do the best job possible to service not only the paient but also the employer. There is a need for an ethical foundation, especially in the health care setting. According to â€Å"Bringing Ethics And Integrity Into Focus† (2012), â€Å"Patients and family members desire high quality care, patient safety and the latest medical technology. But, ultimately, trust in the integrity of the caregiver is the foundation for their peace of mind.† Elements of Financial Management Financial management is vital to an organizations effectiveness. Financial management consists of four elements. The financial manager takes the necessary steps to identify and organize the organizations objectives. This is the element called Planning. Controlling is when the financial manager ensures that the plans set by the organization are being followed properly and efficiently. The financial manager then makes the decision of how to use the resources of the organization to carry out the plans that have been established. This is where the organizing and directing comes in. The last step that the financial manager makes is the decision making process. This is where the financial manager will make informed choices through primary tasks of analysis and evaluation. Accounting Principles and Financial Ethics Standards It is very important that accounting and financial professionals abide by the ethical standards that regulate what kind of business is conducted, how they use their skills and who they serve. This is called Gernerally Accepted  Accounting Pricinples. Ethical standards are determined largely by professional accounting and finance organizations and the Financial Accounting Standards Board. Accountants and financial professionals must continue their education and practice the ethics that prepare them for their positions, and they must also continue that education by learning new information that can affect their practices. Accountants must be objective, avoiding conflicts of interest. They must not, for instance, perform accounting services for firms that they have a vested interest in. When working with a client’s financial information, financial professionals have access to a great deal of personal information. This is not only limited to financial information but also includes the names and contact information of employees as well as the names and locations of firms with which the company does business. Financial professionals are required to keep that information private except when ordered to disclose it by a court of law. Keeping information private is an example of an ethical standard. Another example of ethical standards of conduct and financial reporting practices would be the company Enron. Enron is a company known for it’s ethical scandals. Enron was unethical due to the fraud that was committed by it’s top executives. On paper the accountants made Enron more powerful than they appeared. Subsidiaries, known as special purpose entities have a single purpose and it was not necessary that they were included on Enron’s balance sheet. These subsidiaries were used to hide risky investment activities and financial losses. (Folger, 2011). It was later determied that Enron assets and profits were inflated, and even fraudulent and non-existent. Enron was one of the worst accounting scandals of all time. Conclusion With the Enron scandal, organization ethics are more important now than ever, but not only does it make a businesses practice sound, it also allows the employees of the organization to go by a higher standard of integrity in their daily functions. It is more critical in health care settings than any other environments that there is an ethical foundation. It is important that health care staff conduct themselves with integrity, honesty, and respect for others and health care organizations must adopt standards of professional practice and having ethics is critical to the care patients  receive. . References Bringing ethics and integrity into focus. (2012). Retrieved from http://www.healthcarefinancenews.com/news/bringing-ethics-and-integrity-focus Folger, J. (2011). The Enron Collapse: A Look Back. Retrieved from http://www.investopedia.com/financial-edge/1211/the-enron-collapse-a-look-back.aspx